Tuesday, October 31, 2006

Things I Wonder About

Hi All!

I suppose that, like playing Trivia and chatting up new pals I wonder about ridiculous things and try to get to the bottom of them.

Case in point. Wyler's bouillon comes in both individually foil-wrapped cubes and as granules to be spooned out. How come? Seems like the cubes should cost more to produce as they most be molded and wrapped, yet it tastes the same as the granules. In fact the granules give one more flexibility and the cubes tend not to completely dissolve when they get a bit old.

So I wrote Wyler's and they were kind enough to illuminate me -- and now, you!

October 30, 2006

Dear Paul,

Thank you for contacting us.

You are correct . . . there is no discernable difference between Wyler's Granules and Wyler's Cubes, except for the size/packaging.

We've found through marketing research, that while a significant number of our consumers prefer Granules, just as many would rather use the Cubes.

While we don't have any definitive explanation as to why, we are aware that many people use Wyler's Bouillon as a drink, and the cubes are an easier way to transfer the product in a smaller quantity.

Thanks again for your interest. Should you need further assistance, please feel free to contact us.

Heinz Consumer Resource Center


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